Ford experienced “drunk” costume in Europe

March 30, 2014 at 1:48 pm

Ford Motor Company in Europe has experienced a new suit, wearing which the driver feels similar feeling intoxicated. In tests, the motor companies attended five thousand young people aged from 18 to 24 years.

Picture of Ford Mustang

Picture of Ford Mustang


As reported on the official website of the motor companies, the purpose of this study was to show young drivers how a person feels while driving drunk, and how changing his driving style. To this end, drivers wearing special glasses that distorted vision, and on the trunk of young people lining attached to impede their movement. The company noted that in this garb test participants were not able to perform even the simplest of motor exercises. “Drinking and driving is a deadly occupation. Results of this test were given to the drivers to understand the danger that they are putting themselves and others, sitting behind the wheel being drunk,” – said Barb Samadzhich, COO.

Ford alcohol test photo

Ford alcohol test photo

Also, in a survey conducted by Ford, we found out that 56% of young drivers have sat behind the wheel while intoxicated, and one-third admitted that she went in a car driven by a drunk driver. Note that 26% respondents believe that to drive a car in this condition is safely. Ford conducted tests in Germany, France, Italy, Spain, together with Meyer-Hentschel Institut. With the same institution auto company four years ago experienced on the volunteers “pregnant woman” suit. This specially designed clothes that allow you to feel how pregnancy can affect a woman driver. Results of the study were taken into account when designing interiors of cars Ford.

categoryCategories: Company News
tagFord Tags: